Social Media Strategist Online (SMP 0200)

E-mail: lscont@gmu.edu

Phone: 703-993-2109

Fax: 703-993-2121

George Mason Learning Solutions, in partnership with Dalton Education, LLC is proud to offer an online Social Media Strategist Certificate Program. This is a cutting edge program designed to teach the business applications of social media communications. Self-paced and online, this program is convenient, practical, and affordable with the flexibility to begin at a time that works best for you.

The Social Media Strategist Certificate Program is designed for those seeking a greater mastery of social media strategy, organizational development, measurement, and analytics.

Topics covered in these courses include:

  • The Social Sales Cycle
  • Social Sharing Sites
  • Blogs, SEO, Landing Pages, and Email Marketing
  • Moving consumers through the sales cycle
  • Five components of a social media strategy
  • Measuring and communicating ROI
  • Understanding your company’s mission, vision, and values
  • The SMART goals framework
  • Aligning your goals with your business objectives
  • Acquiring executive support
  • Understanding communities
  • The purpose of personas and creating personas
  • Identifying key conversation themes
  • Understanding content types and the buyers journey
  • Keywords and hashtags
  • Selecting the right format for your content
  • Finding influencers to spread your content
  • Blogger engagement programs
  • Paid campaigns
  • Governance and process
  • Internal readiness plans
  • Social organizational and maturity models
  • Social media center of excellence
  • Social media team responsibilities
  • Structuring your social media team
  • Social organizational models
  • Internal training programs
  • Understanding big data
  • Data integration challenges
  • Social listening platforms
  • Understanding text analysis
  • Marketing automation platforms
  • Social media dashboards
  • CRM applications
  • The Cloud
  • Social Platforms

Entire program is 60 contact hours = 6.0 CEUs.

The Social Media Strategist Certificate Program is comprised of four modules designed to help students understand social media and utilize its full potential. The modules included in this program are:

  • Social Media Strategy Fundamentals
  • Developing a Social Strategy
  • Organizational Development
  • Social Media Measurement & Analytics

The Social Media Strategist Certificate Please note that these courses are a part of this certificate program and cannot be taken individually. This program requires a 70% pass-rate in order to meet the requirements for receiving a certificate of completion. Once registered, students will have 24 weeks to complete the entire program.

Please click here for a list of our instructors.

  • “Learning ‘at your own pace’ gave me the opportunity to work with the tools more before moving on. I felt the program covered a great deal of material, was current (hard to do for social media), comprehensive and allowed me to become familiar with applications for purchase...”
  • “It was all well put together - lots of good information. Liked the videos and additional media presented.”

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